| When we exchange resources, goods, time, | | | | 34%, you're buying at a discount of 66%! |
| inventory, skills, equipment, goods and services, | | | | You can even pay people to work for you with |
| we're bartering. Instead of using cash, we can | | | | barter. And with redeemable coupons and gift |
| barter underutilized time, space or other assets | | | | certificates, you are essentially being loaned |
| and even future services and production, | | | | money at no interest until those coupons are |
| especially if the products and services have big | | | | redeemed. "Breakage" makes barter even more |
| margins. And they may be depreciating, hard to | | | | attractive - a certain percentage will not be |
| sell or easy and cheap to produce. Extra capacity | | | | redeemed. |
| is as good as hard cash when bartered. | | | | Barter is like printing money! Deals can be |
| I know a dentist who bartered his services for | | | | triangulated and cash flow can be relieved and |
| advertising time on a radio station and a | | | | ramped up. Plus, one barter transaction can lead |
| restaurant that bartered meals for cleaning | | | | to repeat business and thus an exponential return |
| services. Hotel rooms and staff training, consulting | | | | on investment (without a cash investment!) |
| and legal services, high margin electronics and a | | | | Bartering services and slow moving inventory for |
| host of other products and services lend | | | | advertising is extreme leverage. Barter can |
| themselves to barter. Barter conserves cash, and | | | | produce cash customers. Think about the |
| the goods are always bartered at their retail price! | | | | resources you have and who would want them. |
| That means that if your food cost percentage is | | | | Work ON your business instead of IN it. |