The Top 5 Most Affordable Marketing Strategies for Small Businesses

A question that keeps countless small businessetc.
owners awake at night is, "How do I attract4. If you have a website, you can inexpensively
customers and grow my business when I havedrive very targeted customers to your website
little or no money for marketing?"using the Google Adwords pay per click search
Here are 5 low cost "Guerrilla Marketing"engine marketing service. Depending on the
strategies you can use to grow your business:keywords you choose, this service can cost as
1. Create a revenue sharing partnership with alittle as five cents to send a prospective buyer to
business that sells a non-competing product toyour website. This marketing tool works wonders
your target market. The way to structure thiswhen you have a well written sales message on
partnership is that your partner includesyour website.
information about your product or service in their5. Create step-by-step sales scripts to help you
marketing materials and in exchange you giveand your sales force make powerful
them a commission on each sale.presentations and close more sales. Create
2. Join a local and/or national barter exchangeseveral responses to each objection you routinely
network and trade your products or services forhear from prospective customers and memorize
advertising services such as radio or printthose responses. The more confident you sound
advertising.when talking to prospective customers, the more
3. Write and distribute a news release telling thethose customers will trust you and have faith in
media about your business news. You canyour ability to help them. You must also create
announce a new product or service, a unique wayand memorize several closes so when you are
of doing business, a company anniversary, newtalking to a client, you know how to confidently
employees you have hired, a new office location,ask for the sale.