| Another thing we can do to empower our link | | | | is still a valid technique but an even better |
| building campaign is form our own network of link | | | | approach is a non-reciprocal exchange. This is the |
| builders. By joining together with other marketers | | | | exchanging of links in an indirect, more effective |
| we can greatly improve our own results while | | | | manner. |
| helping other people accomplish success as well! | | | | It works like this: You would post a link from one |
| With just a handful of people we can form a | | | | of your sites to the site of another network |
| powerful network that will help everyone involved | | | | member. In turn, that member would post a link |
| tremendously. Here are just a few of the things | | | | to your site from a site other than the one you |
| we can do within the network to help one | | | | have linked to. |
| another. | | | | The result of non-reciprocal exchanges is one-way |
| 1. Comment on one another blogs and Squidoo | | | | links for everyone involved. Instead of swapping |
| lenses. This will add valuable content, improve lens | | | | directly, each participant posts a link to another |
| rank (in the case of Squidoo) and provide quality | | | | member's site from a domain that is not being |
| back links for all participants. | | | | linked back to directly from the site receiving the |
| 2. Exchange blog content as mentioned previously. | | | | initial link. Non-Reciprocal Link Exchanges Clarified. |
| You can contribute articles to blogs owned by | | | | Can you see in the rough illustration above how |
| other network members, resulting in even more | | | | none of the sites are exchanging links directly? |
| good content for member blogs and more strong | | | | Each site is getting a one-way link pointing to it, |
| back links for the contributing authors. | | | | which is given much more weight by Google |
| 3. Bookmark each other pages and blog posts. | | | | thank links that are directly reciprocated. These |
| This will help with SEO and possibly with organic | | | | are only a few very basic suggestions for what |
| traffic as well. | | | | you can do with your own link-building network. |
| 4. Non-reciprocal link exchanges. In the past it was | | | | Get creative and we're sure you can come up |
| popular to swap links with other site owners; this | | | | with a variety of ways to help one another along. |