| Rule #1: Cash is ALWAYS King! When a business | | | | is only sensible. But if you're not using barter to |
| owner tells me they don't have any intention of | | | | "some degree" in your business, it's like a |
| bartering because they can't run their business | | | | restaurant selling hamburgers and fries and not |
| without money, I know right away that I'm talking | | | | offering a drink to go with it. If all they served |
| with someone who clearly doesn't understand the | | | | was water, they'd be passing up a lot of profit |
| leveraging power of barter is or what it could do | | | | potential. |
| for them with just a "little bit" of information and | | | | Rule #3: NEVER, EVER, EVER inflate your prices |
| practical knowledge. Without going into great | | | | when you barter. Charging a premium to barter is |
| detail, always follow this rule... anytime you are | | | | the fastest way to lose friends and negatively |
| receiving cash INTO your business, you should | | | | influence people. Abuse this and everyone you've |
| NEVER consider changing that account into a | | | | ever done that to will be bad-mouthing your |
| barter deal.... NEVER! Cash is ALWAYS King! | | | | integrity in the barter circles for at least 8 years |
| Rule #2: ANYTIME you're spending money for a | | | | after you die. (give or take a few years :-) Just |
| product or service, ALWAYS consider ways you | | | | don't do it! If you charge $50 to fix appliances for |
| can barter for it before spending the money! | | | | cash... charge $50 to fix appliances when you |
| ALWAYS! Why? Let's say you're a massage | | | | barter. |
| therapist and you have 6 slots open each week | | | | RULE #4: Treat your barter customers the with |
| and you charge $60 per massage...the only added | | | | the exact same importance that you do a cash |
| cost for filling those time slots is the cost of a | | | | paying customer! UNLESS you make the |
| little massage oil and part of a cap full of laundry | | | | arrangements BEFORE the deal is consummated. |
| detergent to wash the sheets... about $3 at | | | | If different arrangements are made before-hand, |
| most? If you trade with a movie theater | | | | all parties will be getting exactly what they agreed |
| manager for movies, you're going to pay out of | | | | to... which is exactly how you would treat a cash |
| pocket for those $60 worth of movies only $3! | | | | customer! If you pay heed to these 4 rules, |
| OR, you could go out and hustle more business | | | | barter will end up being a great experience for |
| for cash. (which is fine) But, we all know that | | | | you. When you want more information about |
| empty tables can't be made up with time and it's | | | | bartering feel free to visit our blog. Barter is a |
| a lot easier to get barter business sometimes | | | | tremendous way to increase business in your |
| (especially short term) than it is to get cash | | | | slow times as well as bring in new customers to |
| paying clients. So you see, doing business for cash | | | | your business. |