| u will be known as an expert on the topics you | | | | for your business will multiply all over the internet. |
| write about and this endears potential customers | | | | 6. Free ads barter trading by getting an |
| to you before they even visit your website. In | | | | article-exchange joint venture deal run your joint |
| fact, this is 700%-1000% times more effective | | | | venture partner's articles in your own e-zine, and |
| than regular advertising. There is no better way | | | | then they run yours in their e-zine as an |
| to “pre-sell” your prospects than | | | | exchange. This benefits both ways. |
| article marketing. This will also give you and your | | | | 7. You could buy ads space in other e-zines that |
| business extra credibility which will help you | | | | don't publish your articles and find customers that |
| competes against your competitors. | | | | you may have not been able to reach before, |
| 2. You will build brand equity for you, your web | | | | every article being published in the e-zines is like |
| site, your business and even your expertise by | | | | casting a wider net to reach new customers and |
| submitting articles to e-zines. Prospects and | | | | traffic that would have never found your articles |
| customers will begin to have in mind what you | | | | or website before. |
| can do for them. | | | | 8. Your article might have chance to be placed on |
| 3. You get extra exposure if the e-zine publisher | | | | publisher's home page. If they publish each issue |
| archives their e-zine on their site; especially | | | | on their home page, this will build link popularity for |
| blogging is so common today. People want to | | | | your website. SEO (Search Engine Optimization) |
| read the back issues before they make the | | | | “Link Pop” strategy by definition, |
| decision to subscribe. The more ezines publish | | | | the more links your website has by other sites, |
| your articles, the wider your market is on the | | | | the greater importance bestowed upon your |
| internet. Remember, there's no such thing as | | | | website when major search engines rank your |
| people just stop by in front of your online shop, in | | | | site. Having articles in publish in many e-zines help |
| this case, your website. | | | | you build great link popularity; link popularity builds |
| 4. You'll gain people's trust and increase your | | | | traffic to your website. |
| credibility. If they read your article and like it, they | | | | 9. Build VSP (Virtual Sales Person) and place them |
| won't be as hesitant to buy your products and | | | | in as many e-zines as you can submit to. Your |
| services or they will at least sign up your e-zines. | | | | articles act like your sales person who will sell and |
| Nothing is better than getting pre-sold traffics | | | | do marketing for you. To have a successful |
| through your articles; this sure will increase your | | | | business, you have to leverage your work in your |
| profits. | | | | business. |
| 5. Create a free viral marketing for you by | | | | 10. Another great way to multiply your income is |
| allowing e-zine publishers to publish your articles in | | | | by getting paid by people who want to hire you |
| their free e-books. Since people give them away, | | | | to write articles and books for them, or even ask |
| your author resource box at the end of the body | | | | you to speak at seminars. |
| of each of your articles acts as an advertisement | | | | |