| Is Your Brand Being "Heard"? | | | | Facebook, LinkedIn, Digg and YouTube |
| There's a new marketing tool in town you should | | | | immediately and participate on a daily basis. |
| know about. It's in Beta testing but it is not only | | | | 6) Searchable: Ranking in this category depends |
| free but produces mountains of great marketing | | | | on search engine visibility, number of inbound links, |
| information to help you improve your website. It's | | | | and local search determinants. Keywords, original |
| called "Heardable," and quite simple it is the easiest | | | | content and linkage to your site will improve your |
| and most efficient way to measure how your | | | | site's performance and searchability. |
| online brand is perceived, performs and stacks up | | | | Facing Down the Competition |
| against your competition. | | | | Business is all about competing and the goal is |
| Just enter your URL in the free tool and you get | | | | gaining market share and customers. Heardable |
| a Heardable Score in return. The six measurable | | | | can give you a powerful tool to find the answers |
| sub-scores that will help you determine you | | | | about improving your business and achieve web |
| brand's success against your competition are: | | | | success. It provides you with real time data that |
| 1) Portable: Is your site optimized for mobile | | | | you can use to make better marketing decisions, |
| search? The better positioned you brand is to | | | | and turn them into an action-based plan backed |
| take advantage of mobile, the higher your ranking | | | | by indisputable metrics. Your boss wants proof, |
| and site's effectiveness. Portability is determined | | | | well show them the stats! |
| by detecting auto redirects for the four top | | | | Brand Comparisons |
| mobile device platforms; iPhone, Android, | | | | Heardable's extensive research of category brand |
| Blackberry and Windows Mobile. | | | | leaders mirrors a Heardable Score. This means |
| 2) Shareable: Sharing is a reciprocal exchange, | | | | you can now get the statistical intelligence to help |
| giving and getting. Heardable scans for RSS feeds | | | | you dramatically improve your site's performance |
| with the more feeds the more you are likely to | | | | and take the lead of your chosen category of |
| share content and thus more engaged in social | | | | business. Heardable Category Overviews factor in |
| activity. The more you share, the more you will | | | | over one million URLs covering seven critical areas |
| be picked up and shared as well. Social media is all | | | | of analysis. |
| about engagement. | | | | Learn from the Best Brands |
| 3) Measurable: Does your website have analytics | | | | The Heardable 100 is a sort of gold standard of |
| that track, monitor and optimize site activity, | | | | online branding. They share with you the best of |
| including on-page performance, ecommerce and | | | | the best and what makes them tick. Heardable |
| online advertising? A low score would indicate you | | | | takes the features and functions that these 100 |
| need to set up more tracking indicators for your | | | | online brand leaders have in common. There are |
| marketing efforts. | | | | plenty of take-a-way lessons in this batch to give |
| 4) Actionable: Does your website interact with | | | | your site that needed marketing boost. |
| your visitors and connect with them using visitor | | | | Make Your Website Heard! |
| focused words? A higher ranking is achieved if | | | | In today's competitive environment, online |
| your website speaks in personal tones to | | | | branding is critical to building your business online. |
| customers, using 'you' or 'your' as ways to | | | | Getting qualified visitors is a marketing imperative. |
| connect with them. A low ranking focuses more | | | | Tools like Heardable are critical in understanding |
| on brand information and corporate policy. | | | | your site's performance and visibility. The Web |
| 5) Sociable: Word of mouth marketing is becoming | | | | Success Team can analyze and optimize your |
| a major player in brand image and how | | | | website, increase your Heardable Score to make |
| consumers react through the power of the purse. | | | | it 'Heard' throughout the Internet. Contact us |
| Make sure you have a brand blog set up with at | | | | today for an complimentary analysis of your |
| least a few employees making regular | | | | website and the effectiveness of your online |
| contributions. Set up social accounts on Twitter, | | | | marketing efforts. |