| Link popularity is commonly defined as the | | | | 2. Two links |
| number of links that direct people to your website | | | | Two ways links, also known as reciprocal links, |
| from other sites. It is considered one of the most | | | | are links that are based on an agreement |
| important ways to increase traffic to your site | | | | between you and another business that have |
| therefore increasing your online popularity. This in | | | | similar business ideas in order to create link |
| a sense lets people know how well you are | | | | popularity traffic. There are generally three things |
| known by the general internet population. The | | | | that you will need to consider when creating two |
| more people that you get to visit your site the | | | | way links. First of all, you will need to find out how |
| higher on the search engines that you will appear. | | | | trusted the site is. Second you need to decide if it |
| It is important though to concentrate on the | | | | falls into the same idea as your product or idea. |
| quality of your links and not the quantity. This | | | | Finally you need to consider the page rank of the |
| basically means you should link to the more | | | | linking page. These are all very important and |
| popular sites rather than just placing a bunch of | | | | should not be skipped while creating your |
| links to your site on just any website you see. It | | | | reciprocal links. Creating reciprocal links is neither |
| is also more important to get back links from the | | | | hard nor easy. All you have to do is if you come |
| categories that fit around the idea of your site. | | | | across a site you feel is worth linking to you need |
| This will help create more traffic to your site. | | | | to send that site a request asking them if they |
| There are generally three ways that you can | | | | would like to create a reciprocal link with your site. |
| establish your site on the internet. | | | | 3. Three way links. |
| 1. One way links | | | | In this type of link building it can be considered a |
| These are links that connect to your site without | | | | reciprocal exchange that exists between three |
| getting connected back to the site. These links | | | | different sites. This is beneficial to you as the web |
| are also called inbound links. These links are | | | | owner as it adds more weight than a two-way |
| considered the most valued because of the one | | | | link and can help keep you toward the top of the |
| way traffic that it generates to your site. If sites | | | | search engines. Link building popularity is a great |
| find your website to be worthy as well as | | | | way to advertise your online business. It helps |
| important they may provide you with a one way | | | | create traffic to your site by linking with other |
| link. Links that usually fall into this category include | | | | sites as well increasing your ranks in the search |
| article submissions, and blogs among others. | | | | engines due to the traffic. |