| Every webmaster wants to rank well in the | | | | can see all the sites that link to your competitor's |
| search engines. Only a madman wouldn't. It is the | | | | website. Why is this a good thing? Every site that |
| number one way to get free traffic and | | | | links to his/her site is voting for that site, giving it |
| advertising. | | | | a higher rank in the search engines. The higher the |
| Although Adwords is great, it has been said 70% | | | | reputation of the site that is linking out, the |
| of search engine users look to the natural results | | | | greater weight is given to it by the search |
| rather than the paid advertisements. | | | | engines. |
| Well to be good in something you have to follow | | | | Now that you have seen with clarity which sites |
| those who went before you, and we are going to | | | | are causing your competitor to rank so high for |
| discuss how to spy on your competitor's Search | | | | this search term, all you have to do is contact |
| Engine strategy like a thief in the night. | | | | these same sites and ask them to link to your |
| Firstly, let's say you have a site all about SUV | | | | website (and possibly do a reciprocal exchange, |
| vehicles. Let's type "SUV vehicles" with the | | | | you link to mine, I link to yours). You will be |
| quotation marks into Google. Now go to each one | | | | following the exact reasons why your |
| of the sites on the first page, and copy their url | | | | competitors are ranking so high for that particular |
| into a text file like Notepad. Once you have done | | | | search term. |
| this, go to Google again and type this - Now you | | | | |