| Businesses usually spend about 2 to 5% of their | | | | target market and focus the advertisements on |
| annual gross sales on advertisements. Some | | | | them. Instead of being vague and advertising |
| companies use the cash method yet others use | | | | generally, you can focus on your target |
| the task method for determining their advertising | | | | customers You can do this by keeping a mailing |
| budget. Cash method is when they use that 2 to | | | | list of all existing customers and sending them |
| 5% of gross sales for advertisements and task | | | | fliers and news about your service or product at |
| method is determined based on their past | | | | least 6 to 8 time a year, making sure that they |
| experiences. | | | | are constantly reminded of you. |
| It is imperative that small businesses do not | | | | You can start a newsletter asking people who |
| waste the small amount of money they can | | | | visit your website to subscribe to it for free. This |
| afford on advertisements by using ineffective | | | | gives you a chance to generate new leads of |
| marketing and advertising strategies. They have | | | | potential customers that you can record and use |
| to figure out how to save money yet not | | | | to promote your wares. This is a terrific way of |
| compromise on the quality and reach of their | | | | tracking and focusing on your target customers. |
| advertisements. They will have to do market | | | | Permission-based email marketing is a very cost |
| research, be very clear who their target market | | | | effective yet highly rewarding ROI. |
| is, develop a catchy yet inoffensive way of | | | | Small businesses can wait till the end of the |
| conveying the right message to the target | | | | month and then contact magazines for advertising |
| market, focus on the product or service they sell, | | | | spots that are usually given with a discount. |
| and list the benefits to the customers. They have | | | | Ask these magazines or the local radio or TV |
| to ensure that it is done within a budget and that | | | | station if they would like to do a feature on your |
| money is not wasted. There should also be ROI, | | | | business. |
| which can be determined by tracking and | | | | Try using hoardings in a less expensive slot, but |
| analyzing results. | | | | be sure that it can easily be viewed by a number |
| Some Tips on How to Save Advertising Dollars | | | | of people. |
| for Small Businesses: | | | | Businesses usually try to trade or barter their |
| Make sure that frequent small advertisements are | | | | products in exchange for featuring the |
| given instead of one large rare advertisement. | | | | advertisement. |
| This has the potential to reach and register with a | | | | These are just a few tips on how to save |
| larger audience, as repetition is a key to | | | | advertising dollars for small businesses. |
| successful advertisements. | | | | There are firms that offer services and products |
| Target your existing customers, determine your | | | | to help run a successful business easily. |