| ign="center"> | | | | announce a new product or service, a unique way |
| A question that keeps countless small business | | | | of doing business, a company anniversary, new |
| owners awake at night is how do I attract | | | | employees you have hired, a new office location, |
| customers and grow my business when I have | | | | etc. |
| little or no money for marketing? | | | | 4. If you have a website, you can inexpensively |
| Small business marketing expert, Peter Geisheker | | | | drive very targeted customers to your website |
| of The Geisheker Group, Inc., solves this | | | | using the Google Adwords pay per click search |
| marketing problem for small business owners by | | | | engine marketing service. Depending on the |
| teaching them how to use low cost "Guerrilla | | | | keywords you choose, this service can cost as |
| Marketing" strategies to grow their business. | | | | little as five cents to send a prospective buyer to |
| Peter Geisheker's Top 5 most effective low cost | | | | your website. This marketing tool works wonders |
| marketing strategies are as follows: | | | | when you have a well written sales message on |
| 1. Create a revenue sharing partnership with a | | | | your website. For more information, go to |
| business that sells a non-competing product to | | | | 5. Create step-by-step sales scripts to help you |
| your target market. The way to structure this | | | | and your sales force make powerful |
| partnership is that your partner includes | | | | presentations and close more sales. Create |
| information about your product or service in their | | | | several responses to each objection you routinely |
| marketing materials and in exchange you give | | | | hear from prospective customers and memorize |
| them a commission on each sale. | | | | those responses. The more confident you sound |
| 2. Join a local and/or national barter exchange | | | | when talking to prospective customers, the more |
| network and trade your products or services for | | | | those customers will trust you and have faith in |
| advertising services such as radio or print | | | | your ability to help them. You must also create |
| advertising. For more information, go to | | | | and memorize several closes so when you are |
| 3. Write and distribute a news release telling the | | | | talking to a client, you know how to confidently |
| media about your business news. You can | | | | ask for the sale. |