| Sometimes an information product starts life with | | | | Offer to co-brand your information product with |
| a whirlwind of sales and then dies out as quickly | | | | another business owner in a complimentary |
| as it was born. Sometimes it is brought to market | | | | business sector and allow them to give your |
| without the proper research and never gets off | | | | product away as a bonus for their customers. It's |
| the ground. And sometimes an information | | | | a win-win-win situation. You win because your |
| product follows through the typical product life | | | | advertising is getting spread to a new market. |
| cycle and just fades into oblivion. In any case, | | | | Your partner wins because he or she gets a |
| there are ways to revive these dead information | | | | freebie to give away without costing them any |
| products. | | | | additional time or money. And the customer wins |
| 1. Offer Resale Or Giveaway Rights | | | | because they get a free product. |
| Before you choose this method of reviving your | | | | 5. Contest |
| dead information product, add advertising and | | | | Set up an online contest with your product as the |
| sales messages into your product that direct your | | | | prize. This opens up a new market for you as |
| readers to your websites or your other products. | | | | you can list your contest in contest directories |
| After you've added your advertising, sell or give | | | | and it attracts new traffic to your website. This |
| away your information product with the rights for | | | | can be a lot of fun. There are cool pieces of |
| others to do the same. Doing this will allow your | | | | software online that allow you to create effects |
| product to go viral as everyone who receives | | | | like a scratch ticket and interactive games. It also |
| your product is allowed to give it away or sell it | | | | allows you to build a database of people who may |
| as well and your advertising is spread around the | | | | be interested in purchasing similar products. You |
| globe with no additional cost to you. | | | | just need to collect their contact details. |
| 2. Auction Your Product | | | | 6. Trade |
| Use an auction site like eBay to sell your product. | | | | You can trade your product with other business |
| Many times people get into a bidding war and | | | | owners. There is always someone willing to trade |
| your product suddenly takes on a new life. | | | | or barter for a product that has a perceived |
| 3. Bonus | | | | value. You could trade for products or services |
| Use your dead information product as a bonus. | | | | that you would normally have to pay for. |
| Bonuses add extra value to other offers and | | | | Now it's time to put your new information into |
| often help clinch the deal when a prospect is | | | | action. Take a look on your hard drive and dust |
| sitting on the fence between buying a product | | | | off some of your old or dead information |
| and clicking the back button. Your bonus increases | | | | products and start making them work for you. |
| the perceived value of other products you're | | | | You never know how much they can be worth in |
| selling. | | | | real and perceived value. |
| 4. Co Brand | | | | |