| How Barter Can Help Your Business | | | | discounting otherwise needed to achieve this. |
| Barter trade is a powerful instrument that | | | | 3. Barter Conserves Cash and Increases Profits: |
| represents a solution for companies with available | | | | Bartering creates new clients because buyers are |
| stock or services. By accepting payment in trade | | | | encouraged to pay with their products or services |
| money instead of cash, a business maximizes | | | | to save cash. e.g, if you had to buy a photocopier |
| their efficiency by increasing stock turnover or | | | | for £1500, what would you rather do? |
| billable hours. Using the trade currency earned, | | | | Write a cheque or pay with an equal amount of |
| that company can pay for goods or services | | | | your product or service at its normal selling price |
| they want, without paying cash. | | | | to a new customer? Most businesses prefer to |
| 1. Barter Generates New Clientele: | | | | trade and preserve cash. |
| Allowing you to increase your market and | | | | 5. Networking Expands Your Customer Base: |
| preserve your cash paying customers. This is | | | | Barter customers will bring you all of the cash |
| incremental business - clients who bypass rival | | | | referrals that your present clients bring. You will |
| businesses to do business with you. | | | | gain new cash paying customers too - as long as |
| 2. Barter Moves Surplus Stock: | | | | you give your barter customers the same great |
| Retailers must keep their stock moving. Barter will | | | | services and pricing as you offer everyone else. |
| bring you buyers to move surplus stock, | | | | 6. |
| eliminating the advertising costs and weighty | | | | |