| Grow your business profits using dollars you have | | | | membership costs vary from each trade |
| already spent on inventory! | | | | exchange. Most exchanges charge anywhere |
| Today is a great time to revisit the idea of | | | | from $195.00 " $495.00 and up as a |
| bartering! With organized barter more automated | | | | membership application fee and monthly fees |
| and efficient, it is a terrific time to take | | | | range from 0-$20.00 per month. Trade service |
| advantage of the increased buying and spending | | | | fees on transactions vary from 10% trade or |
| power in addition to the cost savings to operate | | | | 5%- 8% cash on each transaction. The thing to |
| your business. | | | | remember is that you are paying only a |
| Many retail stores are closing their doors due to | | | | transaction fee on what you purchase or sell. In |
| the lack of business and cash flow. Most retail | | | | addition consider that many times you can apply |
| stores believe that by slashing their prices they | | | | for a line of barter credit and spend into the |
| will cause more customers and traffic to the | | | | system before you even make your first barter |
| store. This might be true for that moment, but | | | | sale! Your local trade broker will also assist you by |
| isnt the real objective to gain NEW | | | | bringing you new customers to pay the trade |
| customers and LOYAL customers? If a store has | | | | credit line back! What credit card company or |
| the inventory and capacity to increase sales | | | | bank will do all that for you? In fact a great trade |
| without it affecting their hard cost of doing | | | | exchange will establish a barter budget for you to |
| business, barter is a win/win situation. Barter | | | | follow so that you arent taking too many |
| customers bring other cash customers when they | | | | trade credits above what you will be spending in |
| talk about the experience. While barter can drive | | | | the system. In the barter economy your |
| new customers to your store, the new | | | | products and services are more important than |
| customers can tell their friends and family about | | | | your credit score. You can use your inventory to |
| their experience and you can gain cash business | | | | secure a barter loan and make improvements to |
| at the same time you are moving that inventory | | | | your business! |
| or filling excess capacity. | | | | Consider how leveraging money you have already |
| Example: A business or retail store owns | | | | spent into advertising or maintenance or other |
| inventory and it is moving slower then expected | | | | ongoing expenses like printing, or landscaping, |
| or needed. Meanwhile the business owner has | | | | repairs or equipment maintenance or even |
| some immediate business needs that are critical | | | | purchasing new equipment can add additional profit |
| to their business. | | | | and cutting costs to your bottom line. Consider |
| If the business owner can market their inventory | | | | how leveraging money you have already spent |
| through an online barter website and attract new | | | | into advertising or maintenance or other ongoing |
| customers to purchase some of the items for full | | | | expenses. Increase sales and profits with money |
| retail using barter credits, the business owner can | | | | you already spent! |
| then purchase the items for the business using | | | | Whether you are a service related business or |
| that revenue rather than spending new money! | | | | retail store you can benefit by increasing your |
| Some examples might be new store signage or | | | | customer base by up to 10 " 15% and |
| printing and advertising! The idea situation is the | | | | reducing overhead costs by spending that new |
| use the new barter revenue to advertise and | | | | found revenue back into your business and YES |
| bring in additional cash paying customers. | | | | even consider giving yourself a raise in barter |
| Dont forget that your new barter clients | | | | revenue to spend on personal needs. Turn that |
| will be loyal to you and also help promote your | | | | downtime or excess inventory into what you |
| business as long as they continue to feel like | | | | need or want for yourself and your business. |
| valued customers and receive excellent value and | | | | I encourage any business that has a vanishing |
| service from your staff! Barter clients should be a | | | | commodity such as advertising space, hotel |
| welcome addition to your business and treated as | | | | rooms, empty seats or room in a cafe or |
| friends. Remember they are also business owners | | | | restaurant to use barter to capture that potential |
| and understand why you are bartering and want | | | | lost revenue and turn it into future purchases and |
| to help you grow and prosper in your business | | | | increased sales! |
| also. | | | | Need more information on how Bartering can add |
| Cost of Barter: You might wonder what joining a | | | | to your bottom line profits? Ask The Barter |
| barter organization might cost and also the fees | | | | Coach! |
| associated with bartering. The fees to join or | | | | |