| Promoting a website is a key factor to Internet | | | | graphic advertisements to be presented to web |
| businesses today. There are many things that | | | | surfers. These graphic displays are more likely to |
| young companies on the web try to include | | | | catch the attention of a web surfer than a plain |
| classified ads, free for all, safe lists, and many | | | | link. |
| others things. Paying high fees to have your | | | | Button exchanges operate in the same manner as |
| website advertised on major websites is | | | | a banner exchange except they use buttons |
| something that most companies do not really | | | | instead of banners. The buttons still are able to |
| want to do. There are other options though that | | | | attract a good number of web surfers. The |
| is very useful in getting traffic to come to your | | | | process typically utilizes a micro-button which is |
| site. | | | | eighty-eight by thirty-one pixels. |
| Link Exchanging Between Directories and | | | | Linking Various Directories and Websites: |
| Websites: | | | | In addition to the simple exchanges of |
| Bartering is the exchange of goods and services | | | | advertisements between two sites, web rings are |
| for something other than money. On the Internet, | | | | an option for many webmasters to advertise |
| bartering usually refers to Ad Swapping. Ad | | | | their websites across several other websites. |
| swapping is most commonly seen in reciprocal | | | | Web rings are highly effective in attracting large |
| links. This is where two websites come to the | | | | numbers of customers and clients to your |
| agreement to show a link of each others site. | | | | website. |
| This creates a larger directory for both websites | | | | The techniques of promoting a website can be |
| and increases both sites' rankings on search | | | | very confusing at first. For many webmasters, |
| engine indexes. The best way to start the | | | | the process can be very expensive if they do not |
| process of developing reciprocal links with other | | | | explore all of their options. The bartering process |
| websites is to email the webmasters of other | | | | can be highly beneficial for many websites. The |
| websites and offer them a proposal of putting | | | | options of reciprocal links, banner exchanges, |
| reciprocal links on the websites. | | | | button exchanges, and web rings can promote |
| Banner Exchange is the practice of putting your | | | | smaller websites with little to no cost for the |
| advertisement banner on another website in | | | | company. The options are definitely worth |
| exchange for letting them put their banner on | | | | weighing against costly options to see which ones |
| your site. Banner exchanges typically provide a | | | | would be the most beneficial to the website as |
| better opportunity than simply placing a link on | | | | compared to the cost. |
| another web page because banners allow for | | | | |