| Mission Viejo, CA - June 14, 2005 - Bob Meyer, a | | | | companies of every size to secure needed |
| former major league pitcher in the 1960s who | | | | products and services. Barter is a proven business |
| signed four-consecutive major league contracts | | | | tool used by firms for marketing, financing, and |
| with the New York Yankees, is now the most | | | | purchasing efforts. |
| visible spokesman for the worldwide commercial | | | | "Given today's competitive marketplace, under |
| barter industry. | | | | capitalization by most startups, and the typical use |
| Meyer is the publisher of BarterNews, which he | | | | of high-interest credit cards, anytime one's |
| founded 25 years ago. The magazine reports on | | | | product or service can be exchanged for a |
| the many ways barter can be used to leverage | | | | needed business expense it should be embraced," |
| one's business, as well as up-to-date information | | | | he enthused. "And, it is easier than ever with |
| on the happenings within the commercial barter | | | | some 800 trade companies, worldwide." |
| industry. | | | | BarterNews magazine reports on three areas of |
| "Barter is an underutilized and under appreciated | | | | barter--the commercial trade exchange industry |
| business tool that virtually every business owner | | | | (business barter clubs), corporate barter (large |
| should be using, whether on a direct or indirect | | | | multimillion dollar transactions), and countertrade |
| basis," Meyer emphasized. "Globally, it is a $600 | | | | (transactions between countries). Its readership is |
| billion-a-year way of doing business that enables | | | | international in scope, encompassing six continents. |