| After going through the creative task of creating | | | | advertising program out there. I suggest using |
| your ebook, it's now time to market your ebook | | | | them to get the most traffic. PPC is a very |
| for success through an ebook marketing strategy. | | | | intensive strategy in that it requires a lot of |
| This is where many aspiring ebook authors | | | | keyword research for choosing the right |
| stumble. Well, we're going to try to help you get | | | | keywords to target your visitors and monitoring |
| your ebook into as many hands as possible | | | | your reports to see your click costs, click-through |
| through focused guerrilla Internet marketing. | | | | rates, ad position and return on investment. |
| Here are 5 steps to marketing your ebook online | | | | Step 4 - Set Up Some Banner Ad Traffic |
| effectively: | | | | Banners don't work as well as they used to, but |
| Step 1 - Start With Articles | | | | banner advertising can still be a weapon in your |
| I always recommend my students to start with | | | | marketing armory. In fact, you can use Google |
| articles when marketing their products because it | | | | AdWords Image Ads feature to do banner |
| is simple, straightforward and proven. Article | | | | advertising on websites you choose. Or you can |
| marketing hasn't changed much in the last few | | | | let AdWords select sites based on the keywords |
| years - it still works very well if you're willing to | | | | you select, allowing you to advertise on sites you |
| put in a little elbow grease to write the articles. | | | | may not have found yourself. |
| The first article is the toughest; get that out of | | | | Step 5 - Set Up Joint Ventures |
| the way, keep practicing and you'll get the hang | | | | Finally, we come to the powerful tactic of joint |
| of it. | | | | ventures. This is by far the most targeted traffic |
| Now, there are many article directories to submit | | | | you can get. It's referral traffic from your joint |
| to. I usually only submit to the industry leaders | | | | venture partners, which means it is highly |
| because they give the most traffic for the time I | | | | targeted. When your partner recommends your |
| spend. | | | | offer to his subscriber list, he passes on some of |
| Step 2 - Market On Forums | | | | his credibility to your offer, which means his |
| Forums are another free and very effective way | | | | subscribers will be very responsive. |
| to get targeted traffic to your website. People | | | | The trick with securing joint ventures is to |
| who visit forums are very interested in the topic. | | | | constantly ask yourself, "What can I do for my |
| What you don't want to do is to blatantly | | | | joint venture partners to persuade them to work |
| advertise on the forums. That's a big no-no. | | | | with me?" You can reciprocate by promoting to |
| Instead, you should build a rapport there and then | | | | your own subscribers list if you have one, or you |
| subtly include a link to your website in the | | | | can do some work for them such writing articles |
| signature file. Remember to always give value in | | | | in a barter trade. But you must give an incentive |
| your posts. | | | | to get your potential JV partners to work with |
| Step 3 - Use Pay Per Click Traffic | | | | you. And hopefully, it will lead a long, profitable |
| Once you have made some profits, you can | | | | relationship. |
| re-invest some of it into pay per click advertising. | | | | I sincerely hope this article has given you some |
| This is a highly targeted way to get traffic. You | | | | ideas on how to create your ebook marketing |
| only pay for clicks your ads accrue. Google | | | | strategy. Good luck! |
| AdWords is by far the best pay per click | | | | |