| I am constantly hit up with the statement that | | | | gift certificates as payment. (Or whatever the |
| "barter takes too much energy for what it's | | | | actual cost is) |
| worth". | | | | How much time would this take? Other than the |
| Thus far, without exception, I have been able to | | | | original contact time to set it up, it doesn't get |
| dispel that myth with a few quick examples. The | | | | much easier to perpetuate that barter deal. |
| only time that I can think this might be a valid | | | | Another MYTH that always pops up is: "Cash is |
| statement is when a business has ALL the cash | | | | what we seek with this business & I don't |
| business they want and are totally comfortable | | | | want to get consumed in doing barter". |
| with no more business. (Of course, I haven't met | | | | OK? I have an article entitled, "The 4 Iron Clad |
| a business with that "problem" yet either). | | | | Rules of Barter" that you should read... rule #1 is... |
| This statement comes from the incorrect | | | | Cash is King. |
| assumption that each time you barter it's only for | | | | Barter should be used as "a" Profit Center for |
| that ONE time. Then, with each subsequent barter | | | | business, not THE profit center!! |
| deal, you have to start over. NOT! | | | | If you take some time to make even the |
| Let's say you have a restaurant and you want to | | | | simplest of trades that are ongoing, you will |
| trade with a massage therapist for two | | | | quickly realize that what you "use to think" was |
| massages each month... You wouldn't necessarily | | | | created by someone that probably didn't know |
| exchange gift certificates for all 24 massages at | | | | much about barter either. |
| once. Rather, make the exchange for 2 | | | | Be careful who you listen to. Just because |
| massages and then have the massage therapist | | | | someone is successful at one aspect of business, |
| come in each month with two more certificates, | | | | doesn't mean they know everything. |
| at which time you would deliver the twelve $10 | | | | |