Approaches to Community Currencies

With the looming sense that dollars may growmaking a psychological or emotional connection to
scarce as they did during the Great Depression,real value with varying results, AOCS has taken a
local community currencies are getting moremore systematic approach to building a national
press and attention. The Wall Street Journal andnetwork of participating merchants by starting
New York Times have recently written articleswith merchants who already trade in other
about Ithaca Hours, one of the more well knownnational and local barter groups. AOCS also has an
and longer running community currencies. Theonline database so shoppers wanting to spend
Great Depression saw the rise of 30,000 localAOCS approved silver can find out who's
currencies and today, a growing number ofaccepting it where they live.
communities are looking into that possibility.Community currencies face some common
There are many ways to approach issuing achallenges, regardless of how they are structured.
community currency. It can have absolutely noThe most obvious challenge is that it's less
intrinsic value or backing, it can be backed by theconvenient to use than the US Dollar. The dollar is
US Dollar, or it can be backed by a preciousaccepted everywhere in the United States, and
metal. Regardless of how it's issued or backed,even in other countries, whereas the local
the determining factor in making a currency workcurrency is only initially accepted at a few places.
is that people agree to accept it at anThe main way to overcome that challenge is to
agreed-upon value, called the currency value orstructure an incentive to use the community
face value.currency right from the beginning. The incentive
Ithaca Hours is an example of a successfulcould be as simple as providing a way for people
community currency that has no intrinsic valueto obtain some of the goods and services they
and is not backed by a precious metal or anythingwant without having to spend their limited dollars
of value. The Board of Directors issues a smallto get them. It could also be a desire to support
amount of currency to members at the timethe local community. An effective incentive is
they pay their annual dues, gradually increasing theincreased purchasing power of the local currency
community's supply. Participating businesses agreeby allowing the local currency to be obtained at a
to accept Hours for a certain percentage of theirdiscount relative to its face value. In the case of
offerings. When people spend Ithaca Hours, theyBerkshares, it costs 95 cents to purchase one
are able to keep the dollars they would otherwiseBerkshare that's valued at a dollar, resulting in
spend.everyone spending Berkshares effectively getting
Berkshares in Massachussetts is an example of aa 5% discount on whatever they buy. Shoppers
community currency that is backed by the UScan often purchase AOCS barter medallions at
Dollar. People can buy Berkshares from one ofanywhere from half to 80 percent of AOCS face
several local banks for 95 cents. They can thenvalue, even further increasing their purchasing
spend one Berkshare for one dollar or sell thempower. That increase in purchasing power can be
back to the bank for 95 cents each. The fiveenough to remove the price advantage of
percent discount gives people an incentive toshopping a big box retailer over a local business
spend Berkshares over dollars whenever theyproviding the same products.
can.Another challenge community currencies face is
Liberty Dollar is an example of a local-actingthe issue of merchants determining how much of
currency that is made out of silver. Liberty Dollarthe currency they can afford to accept, and the
silver ounces carried a face value that waspotential hazard of accepting too much of it
roughly twice the spot price of silver, and therelative to what they can spend. In the case of a
face value changed periodically as the spot pricelocal currency with no backing, merchants need to
changed. Some communities had many businessescontinually tweak their terms in order to make
accepting them, while in other parts of thesure they are not accumulating too much of the
country the businesses have never heard oflocal currency. In the case of a currency backed
them.by the US dollar, the merchant can always trade
The American Open Currency Standard (AOCS)the excess for dollars at an acceptable cost, and
has a built-in method for a community to issue athat currency will be viable as long as the dollar is
local acting AOCS Currency usingviable. In the case of a currency backed by a
custom-designed one ounce silver rounds with anprecious metal such as AOCS currency, the
AOCS face value of fifty. AOCS also functions asmerchant may not be able to trade the excess
a national barter group. There are two notablefor dollars, but he will never be stuck with
differences between Liberty Dollar and AOCS.something worthless either. Silver does hold its
The first is that while Liberty Dollar currentlyintrinsic value and at the very least, can be sold
values an ounce of silver at a face value ofas bullion if it ever ceases to function as a
twenty, AOCS has retained the AOCS face valuecurrency. Should the dollar fail, silver rounds like
of fifty for its one ounce silver rounds regardlessthe AOCS barter medallions can continue to
of the ups and downs of the silver spot price.circulate as currency based on their weight and
The second is that while Liberty Dollar has for tenpurity rather than their assigned face value.
years hoped for merchants to accept its silver by